Mechanical Bride: Folklore of Industrial Man

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Mechanical Bride: Folklore of...

Mechanical Bride: Folklore of Industrial Man

Name: Mechanical Bride: Folklore of Industrial Man
ISBN: 9780715641354

Marshall McLuhan

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This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.

The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

Категорії:

Society, Politics & Philosophy - Social Sciences

Рік:

2011

Видавництво:

Gerald Duckworth & Company

Мова:

english

Сторінки:

176

ISBN 10:

0715641352